Services
Industry overview and insights
Given the insight I've had into the different workings of the industry over the years, I work with a variety of companies and organisations who want to learn more about the wider podcast industry and the current landscape. I can provide a general overview, as well dig deeper into more targeted areas. Formats can include:
Group sessions
Presentations for senior management/key stakeholder/investors
1-to-1 sessions
Learning lunches
Consultant on retainer
Content strategy
Can include:
Inventory of content output of business/creator/brand
Working closely with the client to understand what they want to create, why they want to create and who they want to create it for
For larger organisations, interviews with relevant staff/team members to find areas of podcast content potential
Understanding what the clients limitations are in terms of resources/time and working on something that will reflect their passions and be sustainable and achievable for them
Recommendations on content ideas
Recommendations on format of the show
Recommendations on launch format i.e. no. shows, channel/s, network etc
Workflow
Can include:
Inventory of internal teams who could form part of podcast business
Inventory of internal resources
Recommendations on how to incorporate podcast output into business with recommendations on external resource where applicable
Discoverability
Can include:
Guidance on metadata practices for discoverability on all the major podcast platforms
Guidance on how best to design artwork assets (including cover) for all the major podcast platforms
Monetisation
Can include:
Presentation on different monetisation solutions for podcasts
Consultation with business/creator on brand, priorities of the business/brand and priorities for the podcast to identify best monetisation solution
Recommendation on monetisation strategy
Promotion
Can include:
Pitching for promotion across major platforms for launch based on client supplied design and copy assets (please note that promotions are at the platform’s discretion and can never be guaranteed)
Identifying podcasts for promotion/guest swaps
Please note that my area of speciality is on-platform/podcast eco-system promotion. For advice on social, SEO, marketing or PR I am happy to introduce you to other specialists
Launch strategy
Can include:
Guidance on the format/structure of the show
Working closely with the client to identify the best hosting solution for their specific needs
Advising on distribution across all relevant platforms that make sense for your podcast
Advising on best practices for each platform, ensuring they are met (especially around metadata and artwork)
Guidance on how best to design for the different podcast platforms
Promotion strategy
Setup and launch
Can include:
Detailed instructions on uploading all content, artwork and copy to hosting platform
Ensuring best practices for the chosen platforms are met (especially around metadata and artwork)
Pitching for promotion across major platforms for launch based on client supplied design and copy assets
(please note that promotions are at the platform’s discretion and can never be guaranteed)